Upgrade your Cinema4D Lite





Upgrade your CINEMA4D Lite and save up to 40%*


Save up to 40% through till August 30, 2013.
Upgrade your CINEMA 4D Lite in After Effects CC to CINEMA 4D R14 Broadcast or Studio and automatically take advantage of great savings.

It’s easy!

This upgrade special is available exclusively for Adobe CS6 After Effects users on the occasion of the release of the new

Adobe After Effects CC with integrated CINEMA 4D Lite.

How to upgrade:

There are 2 choices for existing Adobe After Effects users.

Customers have to provide their unique “MAXON CINEMA 4D Lite ID” which is shown in the CINEMA 4D Lite version within After Effects CC! One upgrade per ID only.

With the combination of CINEMA 4D R14 Broadcast or Studio and Adobe After Effects CC, a new age is dawning for motion designers and VFX artists! MoGraph – the industry standard for procedural animation, camera matching,

integrated sculpting and numerous proven modeling, animation and rendering features make the entire spectrum

of state-of-the-art design techniques available – all with CINEMA 4D’s legendary ease of use.


CINEWARE – MAXON’s new tool in After Effects CC – offers ease of use and strengthens the advantages of the seamless

and unmatched connectivity between After Effects and CINEMA 4D even more. The new live 3D workflow streamlines and

speeds up production pipelines, which makes it even easier to meet tight deadlines.

The CINEMA 4D Lite upgrade special is available at our store



Cinema4D at NAB 2013


Cinema4D at NAB 2013

Watch a number of presenters from Maxon, Adobe, and Greyscalegorilla at Cinema4D at NAB 2013 talk about the introduction of Cineware and what it means to be a part of the Cinema 4D community.

Cinema4D has 4 separate versions and for video stings and 3D animations we recommend only 2 which can be viewed selected and compared from the list shown on our site below.

For more information and to select the right Cinema4D for your needs see our Features Comparison Chart smarttec site

5 Must Haves for trusted 3D Visualisation Platforms




What I love seeing from the 5 Must Haves for trusted 3D Visualisation Platforms is the trust and understanding in spatial information.  The evaporation of anxiety.  The disappearance of the blank stare. Ultimately, this leads to a reduction in effort and friction.

Developing this trust and continuous shared understanding requires good tools.  The more skepticism, the more users and stakeholders, the more interfaces, impacts and complexities – then the more sophisticated the tools and processes required.

3D virtual environments are one of these tools. While they are not a silver bullet, here are five key requirements of 3D virtual environments to generate trust and mutual understanding.


for more…  by Dr Ben Guy CEO Urban Circus





First Step in Recently Announced Strategic Alliance Results in Streamlined Workflow and Improved Functionality for Motion Graphics and Visual Effects Artists with  a Live 3D Pipeline Between CINEMA 4D and ADOBE After Effects.

MAXON, leading developer of professional 3D modeling, painting, animation and rendering solutions, today revealed the first step in its strategic alliance with Adobe Systems Incorporated, aimed at delivering a new level of integration between its powerful 3D application CINEMA 4D, and Adobe® After Effects®. The recently revealed next release of Adobe’s industry-leading software will include two MAXON technologies directly within the new Adobe After Effects: CINEWARE and CINEMA 4D Lite.

Editors’ Note: See related Adobe sneak peeks: adobe.com/go/nab_reveal


CINEWARE: The new live 3D pipeline between CINEMA 4D and After Effects, which eliminates intermediate rendering between applications, is made possible by CINEWARE, which establishes a bridge between the two applications. One of the biggest benefits to artists will be seen in a streamlined workflow, enabling them not only to import native CINEMA 4D scenes directly as assets into After Effects but also to utilize CINEMA 4D’s multi-pass workflow as layers. Users will benefit from decreased rendering time because CINEWARE makes CINEMA 4D’s Advanced Rendering Engine available directly inside After Effects. With access to this functionality, rather than having to render every revision, users will now be able to work on CINEMA 4D projects within After Effects and see the changes in real-time.

“This pipeline cannot be found anywhere else to this extent, and it will completely change the workflow of artists in the future,” says Harald Egel, MAXON’s co-founder and CEO.

CINEMA 4D Lite: Also included in the next version of After Effects is a taste of CINEMA 4D’s powerful workflow and toolset. This limited, yet feature-rich version of CINEMA 4D gives artists access to an exceptional selection of the software’s functionality. Since CINEMA 4D Lite launches directly from within After Effects, the availability of a full 3D application is expected to have a significant impact for artists interested in or already incorporating 3D into their After Effects workflow.

“Now more than ever, our users have been asking for 3D capabilities in After Effects to enhance their motion graphics and/or visual effects projects,” says Steve Forde, senior product manager for After Effects at Adobe. “CINEMA 4D is a ‘go-to’ application for 3D motion graphics. That’s why we have chosen to work closely with MAXON to provide digital artists a fully integrated 3D pipeline that allows them to spend more time to create compelling, rich media,” he adds.

What Artists Are Saying Artists and other industry professionals who have beta tested the new After Effects release, which includes CINEMA 4D Lite, have raved about the new integration. “Now, instead of waiting for a 3D render to come out of CINEMA 4D, I can drop that CINEMA 4D file into After Effects and start to composite, color correct and add all those extra things that I do in After Effects directly on top of my 3D project,” says Nick Campbell (aka Greyscalegorilla). “The ability to have CINEMA 4D inside After Effects speeds up the whole workflow like crazy. If there’s a change, I don’t have to go back and re-render my 3D scene. I can go back to my CINEMA 4D file, make the changes, and it’s updated right away in After Effects. I think that’s huge.”


Last Chance for CINEMA 4D R10 and R11 Customers

Last Chance for CINEMA 4D R10 and R11 Customers


Last Chance for CINEMA 4D R10 and R11 Customers

CINEMA 4D R10-R11 license holders can receive a 50% discount on the new CINEMA 4D R14.

There are many changes and improvements since CINEMA 4D R10/R11. The role of professional 3D software in the fields of design, visualisation and animation is always under continuous development of CINEMA 4D to meet the needs of the market. This non-stop development means that MAXON can no longer offer support for older versions, including R10.x and R11.x.

This is why MAXON and Adimex are making a one-of-a-kind offer for long-time customers like you, which lets you upgrade to the new CINEMA 4D R14.

Please call Smart Technology on 1300 030 655 or 02 9939 4000 and we’ll provide your quote.

Offer expires March 31, 2013.

C4D R14

Why Upgrade?

Take advantage of the 50% discount on the current list price for a full version of CINEMA 4D R14. Users value this state-of-the-art software package for its ease of use, optimized workflow and impressive new functions, including:

Rendering: Vastly improved, faster renderer (with or without GI) for quick results. New Physical Renderer for realistic depth of field and camera settings.

File Exchange: File exchange for NUKE from The Foundry, numerous improvements for exchange with Adobe After Effects, new Alembic file format, improvements for FBX and COLLADA.

Lighting: IES files for natural light dispersion, physical light parameters for realistic lighting as well as linear workflow.

Modeling: Many new Deformers as well as Snap tools and guidelines for even more precise results.

Dynamics Engine: Extremely reliable and fast rigid, soft and plastic bodies for dynamic simulations as well as aerodynamics, propulsion, connectors, joints and much more.

Download this pdf to learn more about what R14 can offer

Try Cinema 4D R14 Countdown Special in Australia


CINEMA 4D Countdown Special in Australia

Save money until December 21, 2012 on the purchase of any Cinema 4D R14 with the Cinema 4D R14 Countdown Special in Australia, Cinema 4D R14 offers a new era has dawned for motion graphics designers, VFX artists and visualization professionals: Integrated sculpting functionality, a camera matching system, additional third-party exchange possibilities as well as improved modeling, animation, rendering and workflow let artists achieve even better results faster and easier than ever.

Buy any Cinema 4D package with the associated purchase  of  an MSA Agreement( 12month support) and get 25% off that C4D package.

The MAXON Service Agreement (MSA) offers additional advantages: You automatically receive the newest Release of CINEMA 4D or BodyPaint 3D and you benefit from extended service, expanded software usage rights and discounted admission to designated events. Plus you have maximum consistency in budget planning!

Take advantage of the

Cinema 4D R14 Countdown Special in Australia

through December 21, 2012 and combine your full CINEMA 4D R14 package of choice with the MAXON Service Agreement (MSA) and save 25% on your CINEMA 4D purchase – time is running out!

This offer applies to full versions of any CINEMA 4D R14 package, BodyPaint 3D, MAXON License Server and Classroom Licenses.

MAXON CINEMA 4D R14 new features


New Features Offer Expanded Options

In Hollywood, many motion graphics animators have seen year over year dominance and adoption of MAXON’s flagship software CINEMA 4D.  Their newest release offers users improved feature sets and new tools to create 3D models and animation even easier than before.

Announced at SIGGRAPH, and shipping in September, the newest release of the popular 3D software includes a big change in the way users approach the software.  CINEMA 4D’s R14 now allows artists to sculpt their models with a variety of tools. Not only does the new software include tools to shape the objects that artists create, but its unique layering system allows models to be edited, baked, and dynamically assessed directly within the C4D workflow.

While there are very good third-party solutions for sub-polygonal sculpting, the new sculpting potential allows C4D artists to work within a pipeline that does not remove them from the MAXON setting, and gives them editorial and animation potential that third-party solutions don’t offer.

Motion Graphics for broadcast, web, film, and even some gaming has made MAXON’s C4D an easy choice for professional animators because of its tight integration with the compositing software already used in the industry.  For years, C4D has exported scene data and prepared project files for Adobe After Effects, Apple Motion, Shake, and other compositing software.  Release 14 now adds the ability to support The Foundry’s Nuke software, creating many more file-specific passes that allow artists to achieve more detailed control during the compositing process. Moreover, there is full support for OpenEXR when exporting those files.

3D Rendering and Social License



Dr. Ben Guy
Managing Director, Urban Circus
(+61) 07 3255 3847

A tram overpass in Adelaide had been stalled for a year. Why? Because the community couldn’t visualise the impact of the new overpass on their environment, and therefore wouldn’t support the project. 3d Rendering, endless expensive photoshopped drawings, handsome architectural sketches and engineering plans – all to no avail as the social license was withheld.

Winning the ambiguous and unofficial ‘social license’ can be as important as the environmental, safety and functionality conditions in many projects. And sometimes it is even more important.

When it goes wrong, and you’re unable to get the social license, we see an increase in complaints and projects stalled. The bigger the community dissatisfaction, the more intense the reactions become – to the point of people marching in the streets.

The fear of community anxiety, resistance to change, and backlash has been noted in recent COAG cities reports as an inhibitor to some projects. Even though the projects may be critical for productivity and urban quality, they are just too hard to get off the ground.

Public servants also want to avoid unhappy communities and stakeholders. It is the bureaucrat who receives the complaints from ministers and mayors, and is asked to respond promptly. Each response can take many days, as they try to explain how the situation will exactly play out from the objector’s viewpoint. This can be tedious and unsatisfactory work.

Our educated population wants to know what is going on in their environment, and they expect best practice. This is not just a NIMBY (“not in my backyard”) phenomena – it is a growing social conscience of what is good planning and design, and outcomes for the city, state or locality.

And why should the population trust the ‘experts’? Poorly-executed buildings and infrastructure have depressed areas for generations, created ghettos, encouraged crime, and even caused deaths. Over the last 50 years we’ve seen trams removed from cities, a failure in social housing, riversides destroyed by roadways, and a mentality of the city as a machine.

As our population ages, and if they ever get to retire, the ‘non-experts’ (residents) will become even more engaged in projects, planning and design in their vicinity. Therefore, in future, we can expect the social license to be even harder to win, and the bar to rise. Perhaps this is an opportunity for crowd-sourcing in city planning.

But how do you gain the social license from a community? Often we see the engineer personality at community events with impenetrable plans and an inability to socially engage, the architect defending the glory of their monument from selected viewpoints, and the army of wordsmiths with a pile of reports and brochures.

There is often a complete lack of trust, and sometimes of respect, between communities and experts. We all know how much the information is presented in its ‘best light’ – the 50 revisions of the brochure full of weasel words.

One of the keys is to enable complete, open transparency. To allow people to see how a new project will directly influence their life and environment. And to do this in the most easy way. Why should it be hard? Why should they need to sift through hundreds of pages or assimilate abstract drawings in their head?

They want to know – how will this new road look from my back door? How will it affect the sidewalk, or the park where I walk my dog? What if it rains? How does it integrate with other facilities? Will it add or remove value for the local area? Will my neighbourhood be better for the change?

In order to win the social license, you need the community and the stakeholders to be convinced that they are completely aware of the environmental change – from every experience and perspective of interest.

When we provide full visibility, even when the most drastic changes are being proposed to people’s previously sedentary life, people buy-in to the project. Take away the razzle dazzle of the over-manipulated information, and make it open and immersive. And remove the need to convert and interpret abstract plans and drawings.

Across thousands of experiences with community members and other stakeholders, including industry professionals, we see the light bulb go on, anxiety and worry vanish and the immediate realisation of understanding. People despise not being able to understand something – it makes them anxious. So the sooner you can truly create understanding, the sooner you can win the social license.

A neighbourhood planning process in Brisbane was pleasantly surprised when community members said, “Yes, you should really bulldoze our houses along this transport corridor and put big buildings here. It is the right thing to do for the place, even though we have lived here for decades.”

When projects and plans are transparently revealed in a simple and easy manner in a virtual replication, anxieties are eliminated, people become calm, and objectors become evangelists. Residents aren’t intentionally hindering your work – they just need to understand. And the easiest way to do this is through seeing how all the pieces fit together, clearly and simply.

Sidegrade to Cinema4D from eligible 3D packages


Save 30% with the MAXON Sidegrade Special
Through April 30, 2012 you can save cash money when expanding your 3D toolset or by switching to CINEMA 4D R13.

The following software packages are eligible for a sidegrade to CINEMA 4D:
Abvent – Artlantis Render-Studio®, Autodesk – 3ds Max/3ds Max Design®, Autodesk – Maya Complete/-Unlimited®, Autodesk – Softimage/XSI®, DAZ Productions – Carrara Pro®, Luxology – Modo®, McNeel – Rhino®, NewTek – LightWave 3D®, Side Effects – Houdini-Escape/-Master, Smith Micro Software – Amapi Pro®, Smith Micro Software – Shade Pro®, all commercial CINEMA 4D licenses.


CINEMA 4D Training

C4DSmarttec will be offering CINEMA 4D training in 2012 in Sydney.

The training offered is generally onsite and is provided as; half day sessions of either 4 hours for $595 each or at full day $995 rate(s) and is provided by our qualified Cinema4D trainer.

Training to be proficeient in Cinema4D is a variable, but generally 1 day will get most users to be active users while  2 days is recommended for advanced techniques.

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